Moocall

Moocall is an Irish agricultural technology company founded in 2014 by a group of farmers and based in Ireland. It was created to reduce calf and lamb losses at birth by giving farmers advance warning of when an animal is about to give birth, replacing overnight barn checks with remote alerts.

Its core product is a tail-mounted motion sensor that reads a cow’s contraction pattern and sends an SMS, email and app alert one to two hours before calving; a companion product, Moocall HEAT, detects oestrus for breeding timing, and the free Breed Manager app helps farmers log herd records. The devices connect over cellular networks and are sold directly to dairy and beef farms in more than 65 countries.

1. Calving alert: Tail sensor predicts calving and sends SMS, email and app notifications 1-2 hours ahead.

2. Long battery life: A single charge covers over four weeks of continuous monitoring.

3. Heat detection: Moocall HEAT flags oestrus activity to help time breeding.

4. Breed Manager app: Free companion app for logging calving and breeding records.

5. Multi-channel alerts: Notifications reach up to two phone numbers plus email.

6. Global distribution: Sold in more than 65 countries by a farmer-founded company.