1. Technology overview
UBITS is a Colombian edtech company founded in 2018 in Bogota to bring subscription-based corporate learning to Latin American employers. What began as an online course library has grown into a broader talent-management suite used across the region.
The platform combines AI-curated training content with recruitment, performance-review and internal-survey modules that employers roll out to their workforce from one dashboard. Large Latin American companies such as Totalplay, Sodimac and Mercado Libre use it to run onboarding, upskilling, hiring screens and culture surveys across Colombia, Mexico, Peru and Chile.
2. Highlighted features & specifications
1. Learning: AI-curated training courses personalised by role.
2. SerenaAI recruitment: AI-assisted candidate screening and interviews.
3. Performance: goal-setting and 360-degree evaluations.
4. Surveys: climate, culture and eNPS measurement with AI insights.
5. Operations: task management for field-based teams.
6. Regional reach: deployed across Colombia, Mexico, Peru and Chile.
One platform connecting startups, corporations, research institutions, regions and investors
Southeast Asia Innovation Landscape 2026








































