1. Technology overview
SimpliRoute is a logistics software company founded in 2014 in Santiago, Chile. It was built to help retailers, consumer goods manufacturers and logistics providers plan and manage delivery routes that are cheaper, more predictable and easier to track than manual dispatch methods.
The platform uses artificial intelligence to build optimized delivery routes that account for traffic, vehicle capacity, delivery windows and driver constraints, and includes a mobile driver app, cold-chain temperature tracking, dock scheduling and ETA notifications sent by email, SMS or WhatsApp. It integrates with enterprise systems such as SAP, Oracle NetSuite and VTEX, and is used by more than 1,200 companies including Walmart, Falabella and Unilever across Latin America.
2. Highlighted features & specifications
1. AI route optimization: routes are generated automatically based on traffic, capacity and time windows.
2. Driver mobile app: drivers receive stop sequences and update delivery status from the field.
3. Real-time fleet tracking: dispatchers see vehicle location and progress against the planned route.
4. Cold-chain monitoring: temperature during transport is recorded for sensitive shipments.
5. ERP/e-commerce integration: the platform connects with SAP, Oracle NetSuite, Magento and VTEX.
6. Customer ETA notifications: recipients are alerted by email, SMS or WhatsApp before arrival.
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