1. Technology overview
binY is a logistics technology company founded in 2022 in Astana, Kazakhstan, operating under the legal entity Lagom Group LLP and registered as a resident of Astana Hub. It was created to address the fragmented, paper-based coordination between shippers, freight forwarders and truck carriers common in Central Asian long-haul transport, replacing phone calls and spreadsheets with one digital workspace.
The binY platform lets shippers create freight tenders, compare carrier bids and award loads within minutes, while carriers and drivers track cargo, upload documents and receive payouts through the same system. Built-in modules cover GPS tracking, centralized document storage, cargo insurance linked to each order, and analytics on freight cost and carrier performance; customers include manufacturers and FMCG shippers such as Gorilla Energy Drink.
2. Highlighted features & specifications
1. Tender management: shippers publish freight tenders and compare carrier bids in a single workspace.
2. Real-time tracking: GPS-based cargo tracking gives shippers visibility into shipment location and status.
3. Document hub: shipping documents and proof of delivery are stored centrally per order.
4. Integrated insurance: cargo insurance can be attached directly to a freight order.
5. Carrier payouts: the platform processes payments to contracted carriers and drivers.
6. Cost analytics: dashboards report freight spend, rates and carrier performance over time.
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