EarthOptics

EarthOptics is a U.S. agtech company founded in 2018 and headquartered in Minneapolis, Minnesota, with additional offices in North Carolina, Virginia and Arkansas. The company was built to close a persistent gap in production agriculture: traditional soil sampling is sparse, slow and expensive, leaving farmers, agronomists and carbon-program developers with an incomplete picture of field-level soil health and variability.

Its core offering, the 360 PRO platform, combines the GroundOwl ground-based sensor suite with satellite imagery, physical soil samples and machine-learning models to map fertility, soil biology, carbon stock and compaction across a field, cutting the need for physical sampling by an estimated 50-75 percent. Customers view results on an interactive dashboard used by row-crop farmers, ag retailers, seed companies, lenders and carbon-project developers to plan fertilizer, seed and sustainability programs.

1. GroundOwl sensor suite: ground-based sensors mounted on field vehicles scan soil properties directly in the field.

2. 360 PRO dashboard: an interactive platform visualizing fertility, biology, carbon and compaction data by field zone.

3. Reduced physical sampling: combines sensors, satellite imagery and lab samples to cut lab sampling needs by 50-75%.

4. Soil carbon measurement: quantifies soil carbon stock to support carbon-credit and sustainability programs.

5. Variable-rate planning: zone-level data supports variable-rate fertilizer and seeding decisions.

6. Multi-stakeholder access: serves farmers, agronomists, seed companies, ag retailers, lenders and carbon developers.