Jelly Key

Jelly Key is a Vietnamese artisan keycap maker specializing in handcrafted, limited-edition keycaps for mechanical keyboards. Founded in 2015 under the Joiha Studio umbrella (also operating Jelly Audio, Joiha, and Joinhandmade brands), the company has become one of Southeast Asia’s most recognized names in the premium mechanical keyboard community worldwide. Each keycap is individually handcrafted using resin casting techniques, multi-layer painting, and intricate silicone molds — resulting in collectible art pieces that fuse Vietnamese craftsmanship with global gaming and keyboard culture. Jelly Key distributes internationally via in-stock sales, group buys, and limited raffle releases, with a growing collector base in over 100 countries.

1. Handcrafted Artisan Keycaps: Each keycap individually cast in resin and hand-painted by skilled artisans — no two pieces are exactly alike, making every unit a collectible.

2. Limited Edition Drops: Products released via in-stock sales, group buys, and exclusive raffles — creating scarcity-driven demand among a global collector community.

3. Original IP Designs: Proprietary sculptural designs including the Jelly Original, Droplet, and themed series — protected creative assets with strong brand recognition.

4. Recycled Material Innovation: 'Can Craft' series transforms used aluminum cans into design inspiration, embedding sustainability into the creative process.

5. Art Toy Line: Expansion into collectible art toys alongside keycaps, broadening the brand's presence in the global designer toy market.

6. Global Community & Brand: Active communities on Reddit, TikTok and Discord spanning 100+ countries, with loyal repeat-buyer base and high secondary market value.