Innovation Offers

Masan Consumer

Masan Consumer
Vietnam
Solution Type: Ready Product/ Solution
Collaboration: Business Collaboration (Joint Venture), Marketing
Masan Consumer

1. Technology overview

Masan Consumer leverages advanced food processing technologies and R&D capabilities to create high-quality, branded consumer staples. The company is integrating AI and Big Data from its retail network to drive a “Consumer-Tech” platform, optimizing product innovation and supply chain efficiency.

2. Highlighted features & specifications

Features a portfolio of "Power Brands" (revenue >VND 2,000 billion each) including Chin-Su and Omachi. Notable for the "all-in-one" technology in detergent and advanced vacuum-concentrated fish sauce production lines.

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TechFest VietnamIOM – UN MigrationGIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)APED – Cục Phát triển doanh nghiệp tư nhân và kinh tế tập thểSIHUB – Startup and Innovation Hub of Ho Chi Minh CityHợp tác Đức (Deutsche Zusammenarbeit)SCE & Investment PromotionStartup Vietnam Foundation (SVF)National Startup Support Center (NSSC)01BoosterQuest VenturesBộ Tài chính (Ministry of Finance)ITPC – HCMC Investment and Trade Promotion CentreJICA – Japan International Cooperation AgencyNational Innovation Center (NIC)UK GovernmentBCG – Boston Consulting GroupHAWEEHeineken VietnamTalentnetMB BankVIREA – Liên chi hội Bất động sản Công nghiệp Việt NamJobTestGlobal Supply Chain Support Fund / Aavishkaar CapitalKDANPSE / JPS – Phúc Sang MinhG-AsiaPacificBlueScopeLPBankUlsan Center for Creative Economy & InnovationĐại học Bách khoa Hà Nội – Trường Điện - Điện tửVINK – Vietnam Innovation Network in KoreaTencent WeStart (Shenzhen)Ulsan CollegeK-StartupFaslinkShinhan Future's LabShinhan SecuritiesShinhan FinanceShinhan BankShinhan Life

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