Kompa

Kompa was founded in 2016 in Ho Chi Minh City, Vietnam, by Vong Thanh Cuong, who had earlier built Boomerang, one of Vietnam’s first social listening companies, before turning to a broader AI-driven data intelligence platform for enterprises.

The platform continuously monitors more than 50 online and offline channels, using Vietnamese-language natural language processing to power brand monitoring, digital brand health checks and crisis-management modules, with an AI dashboard that surfaces mentions and trends in real time. Kompa reports serving over 500 domestic and international clients, including Unilever, Samsung, PepsiCo and VPBank.

1. Brand monitoring: tracks mentions across 50+ online and offline channels in real time.

2. AI dashboard: processes large volumes of daily conversations through a multi-tier analysis pipeline.

3. Crisis management: detects reputational incidents to shorten response time significantly.

4. Digital brand health check: scores brand sentiment and share of voice against competitors.

5. Vietnamese NLP engine: purpose-built language processing for local market context.

6. Kompa GEO: location- and market-based data intelligence module for business planning.