Yellowfin

Yellowfin is an Australian business intelligence company founded in 2003 by Glen Rabie and Justin Hewitt, headquartered in Melbourne. The company addresses the gap between traditional BI tools, often too complex for everyday business users, and the need for software vendors to embed analytics inside their own applications.

Its platform combines dashboards, automated business monitoring and natural-language data storytelling with an embeddable architecture that software companies use to add analytics to their products under their own branding. Customers such as Coca-Cola, Xerox, ANZ and NTT Docomo use Yellowfin for governed self-service reporting and embedded analytics across finance, retail and telecom use cases.

1. Interactive dashboards: Builds action-based dashboards that let users drill into data and trigger workflows.

2. Automated monitoring: Uses Signals to detect and surface significant changes in metrics automatically.

3. Data storytelling: Turns analysis into narrative Stories that explain trends to non-technical audiences.

4. Natural language query: Lets business users ask questions of data in plain language.

5. Embedded analytics: Provides an SDK and white-label options for embedding BI inside third-party software.

6. Governance and mobile access: Applies row-level security and delivers dashboards on mobile devices.