Bambuser

Bambuser is a Swedish video-commerce company founded in 2007 and headquartered in Stockholm that provides a live-shopping and shoppable-video platform for retail and consumer brands. It was built to let brands turn video broadcasts into a direct sales channel where viewers can buy products without leaving the stream.

The platform lets merchants run live video shopping events integrated with their existing e-commerce checkout, convert recorded video into shoppable short-form content, and offer one-to-one video consultations and live chat with shoppers. Bambuser’s clients include fashion, beauty and electronics retailers such as L’Oreal, Decathlon and Currys that use video to drive online conversion.

1. Live shopping: Streams live video with clickable product tags linked to checkout.

2. Shoppable video: Converts existing video content into purchasable short clips.

3. Video consultation: Connects shoppers with staff for one-to-one video sessions.

4. Live chat: Lets viewers ask questions during a broadcast in real time.

5. Checkout integration: Connects directly to a retailer's existing e-commerce cart.

6. Geo discovery: Surfaces nearby live or recorded shopping content to shoppers.