Sendo.vn (FPT Corporation)

Sendo operates an e-commerce marketplace with a deliberate focus on tier-2/3 cities and rural consumers, a segment often underserved by platforms concentrated on major urban centers. Its seller tools and logistics partnerships are tuned for lower price-point goods and longer-tail delivery geography.

Backed by FPT’s technology infrastructure, Sendo differentiates through localized payment options (cash-on-delivery remains dominant) and merchandising suited to price-sensitive consumers outside Hanoi and Ho Chi Minh City.

1. Rural/tier-2-3 focused marketplace
2. Cash-on-delivery payment prioritization
3. Localized merchandising and pricing tools
4. Extended logistics network coverage
5. Seller onboarding for small local businesses
6. FPT infrastructure backing