Centra

Centra is a Swedish commerce technology company founded in 2016 and headquartered in Stockholm, with additional offices in Poland and the United States. It builds a headless commerce platform aimed specifically at fashion and lifestyle brands that need to run direct-to-consumer, wholesale, and physical retail from one system instead of stitching together separate tools.

The platform combines order management, a fashion-oriented product information system, a digital wholesale showroom, and a GraphQL API for building custom storefronts, with local payments, currencies, and tax handling across more than 50 active markets. Clients include apparel brands such as Nudie Jeans, Paul Smith, and Bjorn Borg, many of whom operate both DTC and wholesale channels through the same backend.

1. Headless architecture: GraphQL API lets brands build custom storefronts on any front-end while Centra runs the backend.

2. Fashion PIM: product information management built for apparel attributes like size, color, and season.

3. Omnichannel order management: unifies DTC, wholesale, and physical store orders in one system.

4. Digital showroom: lets wholesale buyers browse and place orders online.

5. Global localization: local payments, currencies, and taxes across 50+ active markets.

6. Ready-made integrations with payment, shipping, ERP, and marketing tools.