MaxAB

MaxAB is a B2B e-commerce and fintech company founded in 2018 and headquartered in Cairo, Egypt. It was built to connect small independent grocery retailers directly with manufacturers, distributors, and local wholesalers, replacing fragmented offline supply chains across Egypt, Morocco, and Kenya.

Retailers order through a mobile app that lists more than 9,000 food, beverage, and non-food products from suppliers on the platform, with delivery handled by MaxAB’s own logistics network. The app also gives retailers access to point-of-sale devices and financial services such as payments and financing, built on top of the same ordering platform.

1. B2B ordering app: lets retailers browse and order from a catalog of over 9,000 products.

2. Supplier marketplace: connects manufacturers, distributors, and wholesalers to retailers on one platform.

3. Delivery network: fulfills retailer orders through MaxAB's own logistics operation.

4. Point-of-sale devices: equips retailers with hardware to process in-store sales.

5. Embedded financial services: offers payments and financing to retailers through the app.

6. Multi-country operations: runs the same platform across Egypt, Morocco, and Kenya.