PIXO Immersive Training Platform

PIXO VR was founded in 2009 by Sean Hurwitz and is headquartered in Royal Oak, Michigan. The company builds immersive training technology on the premise that immersive programs fail less because of content than because they are hard to deploy, manage and measure across many sites and devices.

The platform covers the whole training lifecycle. PIXO Hub gives each trainee one login across VR headsets, AR devices, desktops, tablets and phones, even on shared headsets. PIXO Train lets instructors assign training in real time, join live sessions remotely and manage rosters and headset fleets. PIXO Control is the admin dashboard for users, permissions, content and analytics. PIXO Create is an AI-assisted low-code builder for 3D training, alongside a ready-made catalog for workplace safety, technical and soft skills. Customers include Ford, Bayer, Intel, Procter & Gamble, Owens Corning and Saudi Aramco.

• PIXO Hub: a single secure login delivers personalised training on VR, AR, tablet, mobile and desktop.
• PIXO Train: instructors monitor live sessions, assist remotely and manage group training.
• PIXO Control: admins manage users, assignments, permissions and program analytics across sites.
• PIXO Create: an AI-assisted low-code builder lets teams author immersive 3D training without developers.
• Content catalog: off-the-shelf modules cover workplace safety, construction, energy, manufacturing, first response and soft skills.
• Enterprise security: SAML2 and OAuth SSO extended into the headset, role-based access, kiosk mode and 99.99% uptime SaaS.

• Power and utility companies in Vietnam rehearsing hazardous operations and emergency protocols in VR.
• Construction contractors delivering fall-protection and site safety modules directly on job sites.
• Manufacturers certifying machine operators in simulation before they work on the production line.

• Faster training: PIXO reports 4x faster training than classroom delivery across deployed programs.
• Better retention: an 80% improvement in learning retention and a 2.75x increase in worker confidence to act on the job.
• Fits existing systems: native LMS, HRIS and SSO integrations avoid replacing current learning infrastructure.
• Predictable cost: published annual packages with unlimited sessions make budgeting straightforward.

Industrial employers face an ageing skilled workforce and younger hires who expect hands-on, digital learning. Standalone headsets have made VR affordable, but organisations now need platforms that run immersive training as a managed enterprise program rather than isolated pilots. Manufacturing, energy and construction growth in Vietnam and Southeast Asia raises demand for consistent safety and equipment training across sites.

Founded in 2009; headquartered at 220 South Main St, Royal Oak, Michigan. Founder and CEO Sean Hurwitz. Partners and customers announced in 2025-2026 include J. J. Keller, Uptale (360-degree content on the PIXO platform) and Owens Corning. Pricing excludes headsets. The platform is marketed as Reality Intelligence, described as a patented platform with white-label and LMS integration options.