Zeelo Smart Bus Platform for Employee and School Shuttles

Zeelo is a smart bus platform for organisations, run by Zeelo Ltd in England and Zeelo Inc in Massachusetts, with a co-founder and CEO named Sam Ryan. It designs, manages and optimises shuttle programmes for employers, schools and events in the United States, the United Kingdom and Ireland, helping organisations widen hiring catchments and cut reliance on private cars.

The platform combines an AI routing engine that clusters addresses and connects pickup points with as few vehicles as possible, an employee app and a parents and students app for booking and live tracking, a driver app focused on safeguarding, and a client portal for vehicle tracking, boarding status and reporting. Journeys are delivered through a network of over 450 transport partners. Clients include Tesco, Barclays, Sodexo, UPS, GXO, Jaguar Land Rover, Fidelity and the University of Kent.

• AI routing engine: connects pickup locations with the shortest routes and fewest vehicles.
• Network design tools: compare address clusters with stops and reveal public transit gaps by time of day.
• Employee app: seat booking and live vehicle tracking for commuters.
• Parents and students app: manage children's bookings and receive trip updates.
• Driver app: safeguarding-focused tool for drivers on school and staff routes.
• Client portal: tracking, boarding compliance, carbon, SLA and ROI reporting.

An electronics manufacturer in Bac Ninh can optimise worker shuttle routes across shifts and track boarding. International schools in Ho Chi Minh City can give parents live tracking and booking for school buses. Logistics hubs can offer last-mile shuttles from bus or metro stations to warehouses.

Employers can attract and retain shift workers by offering reliable commuting; the site cites a 30% gain in 90-day retention for UPS and a cost optimisation of 519,000 USD, or 29%, for Fidelity. Demand-based routing with right-sized vehicles lowers cost per rider. Reporting covers ridership, carbon savings, SLA performance and ROI. Zeelo reports 97% on-time journeys and SOC 2 accreditation.

Employers in manufacturing, logistics and retail face labour shortages and growing Scope 3 emission reporting, pushing them to treat staff transport as a strategic benefit. In Vietnam, factories in industrial zones around Hanoi, Bac Ninh, Binh Duong and Dong Nai rely heavily on contracted worker buses, which creates demand for data-driven routing, booking and reporting tools.

Entities: Zeelo Limited, East Midlands Airport, Derby, England, and Zeelo, Inc., Quincy, Massachusetts. Co-founder and CEO Sam Ryan. Raised 4.25 million GBP in an earlier round, partners with Zenobe on fleet electrification and reports more than 1,000 clients, over 450 transport partners and SOC 2 accreditation.