Masabi Justride Fare Payments Platform

Masabi was founded in London in 2001 as a mobile technology company and launched Justride in 2012, describing it as the first cloud-native transit fare platform. Headquartered in London with offices in New York, Denver and Cluj-Napoca, it helps transit agencies and operators modernise fare collection without costly legacy ticketing systems.

Justride is a SaaS platform with six capability areas: rider experience through apps, an SDK, a web portal and MaaS channels; fare management with tariffs, best-fare capping, concessions and passes; sales and distribution through retail networks, ticket vending machines and an institutional partner portal; validation and inspection on fixed, onboard and handheld validators from any hardware; operations dashboards and reports with a DataMart API; and integrations with more than 100 payment, hardware and journey-planning partners. It supports mobile ticketing, account-based ticketing and open tap-to-pay with bank cards and wallets.

• Rider experience: white-label apps, SDK, web portal and delivery through MaaS channels.
• Fare management: tariff setup, best-fare capping, concessions and pass programmes.
• Account-based ticketing: smart cards and mobile pay-as-you-go linked to rider accounts.
• Open payments: tap-to-pay with contactless bank cards and digital wallets.
• Validation and inspection: fixed, onboard and handheld validators on any hardware.
• Operations and reporting: dashboards, pre-built reports and DataMart API access.

A city bus operator can add mobile tickets and contactless bank-card payment without replacing all onboard equipment. Metro and bus systems can share account-based fares and daily caps across modes. Intercity coach companies can sell and validate tickets via app and handheld devices.

Agencies can launch mobile and contactless ticketing as a subscription service instead of buying a custom ticketing system. Open, standards-based APIs let them swap front-ends, validators or payment partners without a platform overhaul. Fare capping and account-based ticketing make fares fairer for riders. Masabi reports more than 400 agencies, over 3,000 platform updates a year and 40+ dashboards.

Transit agencies are moving from closed smart-card systems to account-based ticketing and open payments with bank cards and phones. Vietnam is rolling out unified electronic ticketing for metro and bus in Hanoi and Ho Chi Minh City and promoting cashless payments, which creates demand for interoperable, cloud-based fare platforms.

Founded in London in 2001; launched Justride in 2012; deployed mobile ticketing for the New York MTA in 2016 and the first SaaS open payments deployment in North America in 2019. HQ at 20 St Thomas Street, London, with offices in New York, Denver and Cluj-Napoca. Serves 400+ agencies across four continents.