Profisee Master Data Management (MDM)

Profisee is a master data management (MDM) software vendor with offices in Alpharetta, Georgia. It helps organisations consolidate duplicated and conflicting records about customers, products, suppliers, providers and locations spread across ERP, CRM and other systems into one governed, trusted version for analytics and AI.

The platform covers integration, matching and survivorship, data quality rules, address verification, relationship management, stewardship workflows and governance. It is Microsoft-native, with a SaaS workload inside Microsoft Fabric and OneLake, connectors for Microsoft Purview, Azure Databricks and Azure OpenAI, and a migration path from SQL Server Master Data Services. The Aisey AI assistant speeds up modelling, matching and stewardship, and an MCP server lets AI agents and Copilot use governed master data. Customers on the site include Lexmark, Rheem, Mass General Brigham and YMCA of the USA.

• Matching and survivorship: Detects duplicate records and builds a golden record using configurable rules.
• Data quality and address verification: Validates, standardises and verifies addresses and other attributes.
• Stewardship and workflow: Routes exceptions to data stewards with approval workflows.
• Relationship management: Models hierarchies and relationships between customers, products and suppliers.
• MDM for Microsoft Fabric: Native SaaS workload that works directly on OneLake data.
• Aisey and MCP Server: AI assistant for configuration plus an MCP server that feeds governed master data to AI agents.

A Vietnamese manufacturer or distributor can unify product and supplier master data across ERP systems of several subsidiaries. A bank or insurer can build a single customer view from core, card and CRM systems. A hospital group can maintain one registry of doctors and facilities across hospitals.

A single trusted record for customers, products and suppliers removes duplicates that distort reporting and AI models. Deployment choice spans SaaS, PaaS, IaaS, hybrid and on-premises, which suits organisations with data residency constraints. Customer results on the site include USD 2 million annual savings at Lexmark, 8,000 providers managed at Mass General Brigham and 89% faster onboarding at a specialty insurer.

AI projects fail when customer, product and supplier data is duplicated across systems, so master data management is regaining priority. Many enterprises in Southeast Asia standardise on Microsoft Azure, Fabric and Power BI, which makes Microsoft-native MDM easier to adopt alongside ERP modernisation and data platform projects.

Profisee lists its address at 3655 Brookside Pkwy, Alpharetta, GA, USA. It is named a Leader in the 2026 Gartner Magic Quadrant for Master Data Management Solutions and was a 2024 Gartner Peer Insights Customers' Choice for MDM. It positions itself as Microsoft's preferred MDM and was a design partner for the Microsoft Fabric Extensibility SDK.