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Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
4 Cold Chain Models Vietnamese Exporters Should Consider
1. Technology overview
Particular Audience sells AI for search, personalisation and retail media to retailers. Its mailing address on the site is in Sydney, Australia. The company addresses the need to monetise a retailer's own store while keeping the shopper experience relevant.
A Unified Decision Engine ranks search, recommendations, merchandising, pricing and sponsored placements in a single pass. Retail media products include Sponsored Products, Sponsored Search, Shoppable Video and Fixed Tenancy, plus retargeting and audience management. It deploys via Shopify app, script tag, headless API or MCP for AI agents. Customers listed include The Warehouse, Noel Leeming, Hy-Vee and Hamleys.
2. Highlighted features & specifications
- Unified Ranking: one engine for search, recommendations, pricing and sponsored placements.
- Retail media ads: Sponsored Products, Sponsored Search, Shoppable Video, Fixed Tenancy.
- Audience tools: search and onsite retargeting, audience management.
- Discovery: adaptive transformer search, visual search, hyper-personalisation.
- Price and promotion: personalised promotions and pricing intelligence.
- Agentic Commerce: MCP access for AI shopping assistants.
3. Potential application
- Vietnamese online marketplaces can launch sponsored listings for brands.
- Supermarket chains can add search retargeting and promotion tools.
- Consumer goods suppliers can run trade media on retailer sites.
4. Benefits
Retailers can launch a retail media network and onsite search and recommendations from one decision engine. Deployment options range from a Shopify app to headless API, which suits both mid-size and large retailers. The site names a Leader ranking in a 2026 SPARK Matrix evaluation.
5. Market trends & opportunities
Retail media is growing across Asia Pacific, where many retailers still rely on agencies. Vietnamese e-commerce platforms and supermarket chains can monetise first-party traffic with sponsored placements.
6. Other information
Mailing address Level 1, 85 William Street, Darlinghurst, Sydney. Named to Leading 100 and Awin Power 100 in 2024, NRF Innovators Showcase 2025, keynote at Mumbrella REmade Sydney in September 2026.
