Footprints AI Retail Media Platform

Footprints AI is a Romanian retail media company founded in 2017 by Dan Marc, according to Vestbee. It helps retailers, agencies and brands plan and run omnichannel campaigns and measure which ads led to sales.

The platform links in-store sensor data, screen playout logs, POS transactions and mobile app activity to attribute sales to ad exposure. Modules include a Retail Media Network Platform, Audience Planner, closed-loop measurement, in-store shopper intelligence and an AI Copilot for campaign planning. The site lists retailers such as Carrefour, Spar and Ahold Delhaize and brands such as Nestle and Colgate-Palmolive.

• Retail Media Network Platform: tools for retailers to sell in-store and online ad inventory.
• Closed-loop measurement: links ad exposure to POS purchases.
• In-store shopper intelligence: sensor-based audience data.
• Audience Planner: behavioural segments such as mission and lifecycle audiences.
• AI Copilot: assistant for campaign planning.
• Certified Partners Marketplace: hardware and technology partners for deployment.

• Vietnamese supermarket chains can sell in-store screen ads to FMCG brands with sales attribution.
• FMCG brands can plan omnichannel campaigns using retailer purchase data.
• Agencies can run closed-loop reporting for retail clients.

Retailers can open a retail media network that covers in-store and online screens with sales attribution. The site describes a pay-per-view model for advertisers. The site reports 5x to 8x ROAS in campaigns, a company-reported figure.

Retailers are building retail media networks to earn advertising income from stores and loyalty data. Vietnamese supermarket and convenience chains with loyalty programs and in-store screens could adopt a similar model.

Founded 2017 by Dan Marc; EUR 2.3 million round announced February 2025. Joined Deloitte EMEA Technology Fast 500 in August 2026. Collaboration with SPAR International announced October 2026.