Expand Distribution and Build the Retail Brand for K COFFEE

The company K COFFEE, formerly engaged in B2B business, is seeking creative solutions to transform into a retail company capable of providing high-quality products to Vietnamese consumers in a more comprehensive manner.

The challenges presented to startups are to find ways to:

1. Expand the Distribution Network: Propose solutions to develop the distribution system of K COFFEE, starting from its original B2B operations, in order to meet the growing demands of consumers.

2. Increase Domestic Consumer Industry Sales: Provide strategies and plans to boost sales within the domestic consumer industry.

3. Build the Brand Image of K COFFEE: Create optimal access strategies to establish a strong brand image within the subconscious and consumer habits of the Vietnamese people.

Please contribute your ideas and solutions to collectively bring about positive changes in expanding distribution and building the K COFFEE brand.

1. Startups are required to submit their solutions in a PDF file.

2. The solution should include the following elements:

- Introduction of the Business

- Proposed Technology tailored for the customer

- Successful case studies

- Estimated Implementation Timeline