COOLMATE X INSIDER – Right touch, successful touch

Hundreds of thousands of large and small businesses are established each year. How can a Startup grow and compete while the ocean is “turning red” with a fierce level?

The key to opening the door to success is partly in the mindset of “Open innovation”, cooperation and development. Quickly grasping new trends in the digital era, Coolmate has joined hands with Insider, creating impressive “jumps” in the fashion field.

Founded in 2019, Coolmate applies the power of technology to fashion to provide a basic men’s shopping solution with a more convenient, more economical model – customers can buy a full wardrobe. Guaranteed quality, great prices, prompt delivery, and unsurpassed care.

According to a survey of 1,000 men between the ages of 18-35, more than 50% of them are shopping for basic items online. Therefore, online shopping is expected to become a more suitable and time-saving solution, especially for young people.

Understanding the difficulty of developing a touch point for retailers and customers to better interact with each other, Coolmate teamed up with Insider, researching and coming up with the most appropriate solutions. Specifically, Coolmate cooperated with Insider to conquer customers, promote marketing through 2 main channels: website and email to contribute to improving customers’ shopping experience.

After a short time, Coolmate’s sales increased 6 times thanks to the sale of basic products such as t-shirts, underwear and socks for men through the e-commerce platform. In 2020, Coolmate had nearly 1 million visits to Coolmate.me website, more than 30,000 customers have experienced the product, Coolmate’s sales have reached 39 billion. Also in 2020, the company received its first investment from 500 Startups Fund – a venture capital fund from Silicon Valley. (According to the data of the Startup Roundabout section of the congthuong.vn website).

In the face of a wave of high inflation and a gradual recession of the global economy, in the coming years, there will be more need for innovative thinking of young people, cooperation from large enterprises and startups to go up together, overcome difficulties and challenges in the new era.

With the goal of promoting cooperation between startups and businesses, BambuUP creates opportunities to connect and accompany Startups by opening Challenge room – where businesses put their problems and challenges and invite startups to propose solutions.

➤ Grab the golden ticket to cooperate with 11+ large enterprises and corporations today at Challenge room: https://bambuup.com/innovation-challenge-hub