1. Technology overview
Bloomreach is a commerce and marketing technology company founded in 2009 and headquartered in Mountain View, California. The company was created to help retail and consumer brands unify customer data and deliver personalized shopping experiences across digital channels, addressing the fragmentation between ecommerce search, marketing automation, and customer engagement tools.
The Bloomreach platform combines an AI engine called Loomi with modules for email and SMS marketing, marketing automation, and ecommerce product search and merchandising. Retailers connect their catalog and customer data through more than 175 integrations, including Shopify, Snowflake and AWS, and use the platform to run personalized campaigns and search experiences. Customers include Red Bull, Pandora, Casper and Benefit Cosmetics.
2. Highlighted features & specifications
1. AI personalization: Loomi engine tailors content and offers per shopper across channels.
2. Ecommerce search: AI-native product search and merchandising for online storefronts.
3. Marketing automation: Multi-channel campaigns across email, SMS, RCS and WhatsApp.
4. Shopping agent: Loomi Shopping Agent assists customers through the buying journey.
5. Integrations: Over 175 connectors including Shopify, Snowflake and AWS.
6. Unified customer data: Combines behavioral and transactional data for targeting.
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