commercetools

commercetools is a headless commerce infrastructure provider founded in 2006 and headquartered in Munich, Germany. The company was built to give enterprise retailers an API-first alternative to monolithic commerce suites, allowing brands to launch and update storefronts, checkout and pricing logic without being locked into a single frontend.

Its core platform, built on a composable microservices architecture, provides commerce APIs for catalog, cart, order, and pricing management, alongside modules for B2B commerce and in-store point-of-sale. Enterprise retailers and manufacturers connect these APIs to custom storefronts, mobile apps and chat channels. The platform is used by more than 500 enterprises including Ulta Beauty, JD Sports, PetSmart and Lululemon.

1. Headless architecture: API-first commerce engine decoupled from the storefront layer.

2. Catalog and pricing: Manages product catalogs, cart, checkout and pricing rules.

3. B2B commerce: Dedicated modules for wholesale and business buyer workflows.

4. Unified POS: InStore module connects online and in-store point-of-sale operations.

5. Composable modules: Merchants combine only the commerce services they need.

6. Global scale: Processes over 110 billion USD in annualized transaction volume.