CropX

CropX was founded in 2013 in New Zealand and later relocated its headquarters to Netanya, Israel, to help farmers and agribusinesses make irrigation, nutrition and disease-management decisions using measured field data rather than guesswork.

The company sells a digital farm-management platform built on soil moisture and salinity sensors, evapotranspiration and weather sensors, and a cellular telemetry gateway, combining this data with satellite imagery and agronomic models to generate irrigation and crop-health recommendations. The platform is used by more than 20,000 growers, dealers and agronomic advisors in over 70 countries.

1. Soil sensors: Multi-depth measurement of moisture, temperature and salinity.

2. ET sensors: Tracking evapotranspiration and crop water stress.

3. Weather stations: Local weather and rainfall monitoring.

4. Telemetry gateway: Cellular connectivity transmitting field data.

5. Agronomic models: AI-driven irrigation and nutrition recommendations.

6. Farm dashboard: Centralized view of field health across a portfolio.