Crystallize Headless Commerce & PIM

Crystallize AS is a headless commerce company founded in 2017 and based in Skien, Norway, with offices in Stockholm and San Francisco. It is owned by the Farstad brothers through New Normal Group and has stated that it has never raised external capital.

The platform combines product information management, headless CMS, media and commerce in one content model, served through GraphQL APIs on a global CDN, with subscription commerce, B2B and multi-currency features. In October 2026 it announced a remote MCP server so AI agents can introspect schemas and query catalogs. Named customers include Mercedes-Benz, Plantasjen and KIA.

• Product Universe: unified model for products, content and media.
• Headless PIM and CMS: structured catalog with rich content management.
• Commerce features: subscriptions, discounts, multi-currency, multi-language and B2B.
• GraphQL APIs: Catalog, Discovery, Shop and Core APIs served from the edge.
• MCP server: schema introspection and catalog queries for AI agents.
• Frontend support: works with Next.js, Astro, Remix, Svelte, React, Vue and Nuxt.

• Vietnamese consumer brands can build a branded multi-language storefront on a single product and content model.
• Agencies and in-house teams can feed one catalog to web, mobile app and AI assistant channels.

• Products, content and media modeled in one place, so storefront teams avoid separate PIM and CMS tools.
• GraphQL API on a global CDN suits custom frontends built with frameworks such as Next.js or Nuxt.
• MCP server is read-only by default with write access explicitly enabled, limiting agent risk.
• Self-reported scale of over 500 million API calls a month.

Brands are separating storefront experience from commerce back ends and preparing catalogs for AI agents through MCP. Vietnamese retailers and brands building custom web and app experiences face similar needs for a unified product and content model.

Founded 2017; HQ Skien, Norway; offices in Stockholm and San Francisco. Owned by the Farstad brothers via New Normal Group, no external capital. Invested in Hantera (order management) and opened a Stockholm office, announced 2026-09.