
1. Technology overview
Easy AI (Cong ty TNHH Giai phap Cong nghe Easy AI) is a Ho Chi Minh City company whose footer cites a business registration certificate issued on 26 March 2025. It offers a platform for building Vietnamese virtual assistants and describes its product as a revenue AI operating system for retail and e-commerce growth.
The platform combines an AI chatbot and livechat with AI and human handover, ticket and conversation management with lead capture, a customer data platform, marketing automation, and analytics. It connects Zalo OA, Facebook Messenger, WhatsApp, LINE and Gmail, and lists Dien May XANH, The Gioi Di Dong, Viettelstore, Casper and UMC hospital among deployments.
2. Highlighted features & specifications
- AI chatbot and livechat: multi-channel chatbot with AI-to-human switching and AI-assisted selling.
- Ticket and conversation management: centralised conversations, AI classification and lead capture.
- Customer data platform: unifies customer data and segments by behaviour.
- Marketing automation: automated scenarios, personalised content and timed campaigns.
- Analytics and prediction: dashboards, funnel views and suggested actions.
- Knowledge inputs: website data, PDF, Excel, Doc files and API connections.
3. Potential application
An electronics or home-appliance retail chain can use the chatbot to advise on products and book orders. A hospital or clinic can handle appointment enquiries on Zalo OA. A brand can run segmented follow-up campaigns from unified customer data.
4. Benefits
Handles Vietnamese-language customer conversations across Zalo OA, Messenger and other channels with human handover. Combines chat, customer data and marketing automation in one platform. Site reports about 35 billion tokens used per month for customer service and sales. Case studies listed for Rang Dong Store and Dien May Cho Lon.
5. Market trends & opportunities
Vietnamese retailers sell heavily through Zalo, Facebook Messenger and marketplaces, which drives demand for AI that can advise and close orders in Vietnamese. Zalo is the most-used messaging app in the country, which is why local-language chatbot platforms are a growing category.
6. Other information
Registered in Ho Chi Minh City (Jamona Heights, 210 Bui Van Ba). Awards listed include Sao Khue 2024 and Next Wave of Startups 2025 top 10; the site states recognition by OpenAI as the first Vietnamese partner to reach 10 billion tokens in 2025.
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