1. Technology overview
Loja Integrada is a Brazilian ecommerce platform founded in 2011 by Vitor Pecanha, Paulo Cunha, and Gustavo Vedovato, launched commercially in 2013. It focuses on small and medium-sized digital entrepreneurs across Brazil who need a low-cost way to open an online store without technical setup.
The platform provides a store builder with customizable themes, catalog and order management, and integrations with local payment gateways, shipping carriers, and marketplaces common in the Brazilian market. Loja Integrada reports having supported the creation of more than 2.5 million stores since launch, positioning it as one of Brazil’s most widely used ecommerce platforms for early-stage sellers.
2. Highlighted features & specifications
1. Store builder: launch a customizable online store with ready-made themes.
2. Catalog and order management: centralizes product listings and order tracking.
3. Local payment integration: connects to Brazilian payment gateways and installment options.
4. Shipping integration: links to national carriers for rate calculation and label generation.
5. Marketplace connectors: lists products on Brazilian marketplaces alongside the merchant's own store.
6. App and theme marketplace: extends the store with third-party apps and design templates.
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