1. Technology overview
Nosto is an ecommerce personalization company founded in 2011 and headquartered in Helsinki, Finland. It builds an AI-powered commerce experience platform that helps online retailers increase conversion, average order value, and customer retention through personalized product recommendations and on-site search.
The platform unifies predictive product recommendations, personalized site search, automated category merchandising, post-purchase upsell, dynamic bundling, and an AI agent called Huginn that manages commerce workflows. Nosto is used by more than 1,500 global brands, including Marc Jacobs, O’Neill, MUJI, and Kylie Cosmetics.
2. Highlighted features & specifications
1. Predictive recommendations: Generates personalized product suggestions from real-time shopper behavior.
2. Personalized search: Adapts on-site search results to each visitor's intent and history.
3. Category merchandising: Automates product ordering within category and collection pages.
4. Post-purchase upsell: Presents relevant offers after checkout to increase order value.
5. Dynamic bundling: Assembles product bundles based on demand and inventory signals.
6. Huginn AI agent: Automates commerce merchandising workflows across the store.
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