OroCommerce

Oro Inc. is a US company headquartered in Los Angeles, founded in 2012, that builds OroCommerce, a B2B commerce platform designed for manufacturers, distributors and wholesalers rather than consumer retail. It was created because the founders found that mainstream e-commerce software could not handle complex B2B needs such as negotiated pricing, multiple buyer accounts and large recurring orders.

OroCommerce combines a B2B storefront, CRM, marketplace management, content management, invoicing and payment tools in one system built around company accounts rather than individual shoppers. The platform supports quote-based selling, tiered pricing and multi-website catalogs, and is used by manufacturers, distributors and wholesale sellers to run online sales alongside their existing sales teams.

1. B2B storefront: Presents company-specific catalogs, pricing and account terms.

2. Quote and order management: Handles negotiated pricing and large recurring orders.

3. Built-in CRM: Tracks buyer accounts, contacts and sales activity in one place.

4. Marketplace management: Lets sellers list catalogs to multiple B2B buyers.

5. Invoicing and payments: Manages B2B billing terms and online payment collection.

6. Multi-website support: Runs separate storefronts for different markets from one back end.