Innovation Offers

SociaLift – Industry Analysis.

SociaLift
Vietnam
Solution Type: Others, Platform
Collaboration: Business Collaboration (Joint Venture)
SociaLift – Industry Analysis.

1. Technology overview

SociaLift is the only platform with the User Active Rate index, which aims to assess the ratio of active followers on an influencer’s social media.

2. Highlighted features & specifications

Brand Audit - Evaluating Brand Effectiveness

Brand Awareness & Brand Sentiment: Brand coverage on social media & Brand favorability
Brand/Product Attribute & Brand/Product Perception: Feedback on product/brand characteristics & Brand perceptions
Competitor Audit - Assessing Competitor Effectiveness

Share of voice: Brand and competitor discussion share
Brand Sentiment: Feedback on competitors
Brand/Product Attribute & Brand/Product Perception: Feedback on competitor product/brand characteristics & Perceptions of competitors
Exploring Touchpoints in the Buying Journey

Where & When - Top discussion sources & Discussion timing
What & How - Interest & Concern & Why - Reason to discuss: Areas of interest/topics
Touchpoints in the search & purchase journey

SociaLift

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TechFest VietnamIOM – UN MigrationGIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)APED – Cục Phát triển doanh nghiệp tư nhân và kinh tế tập thểSIHUB – Startup and Innovation Hub of Ho Chi Minh CityHợp tác Đức (Deutsche Zusammenarbeit)SCE & Investment PromotionStartup Vietnam Foundation (SVF)National Startup Support Center (NSSC)01BoosterQuest VenturesBộ Tài chính (Ministry of Finance)ITPC – HCMC Investment and Trade Promotion CentreJICA – Japan International Cooperation AgencyNational Innovation Center (NIC)UK GovernmentBCG – Boston Consulting GroupHAWEEHeineken VietnamTalentnetMB BankVIREA – Liên chi hội Bất động sản Công nghiệp Việt NamJobTestGlobal Supply Chain Support Fund / Aavishkaar CapitalKDANPSE / JPS – Phúc Sang MinhG-AsiaPacificBlueScopeLPBankUlsan Center for Creative Economy & InnovationĐại học Bách khoa Hà Nội – Trường Điện - Điện tửVINK – Vietnam Innovation Network in KoreaTencent WeStart (Shenzhen)Ulsan CollegeK-StartupFaslinkShinhan Future's LabShinhan SecuritiesShinhan FinanceShinhan BankShinhan Life

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