Soda

Soda is a Belgian data quality company founded in 2018 by Maarten Masschelein and Tom Baeyens, headquartered in Brussels with a US base in New York. The company addresses the risk data teams face when broken pipelines or silent schema changes let bad data reach dashboards and AI models before anyone notices.

Its platform lets data engineers define data contracts and quality checks in code, then continuously scans tables and records to detect anomalies, missing values and drift, routing alerts to the responsible team before flawed data spreads downstream. Customers including HelloFresh, CarTrawler and 2K Games use Soda to monitor pipelines and resolve data issues at the row level.

1. Data contracts: Defines expected schema and quality rules as code shared between producers and consumers.

2. Anomaly detection: Uses AI to flag unusual metric or record-level changes with fewer false positives.

3. Root cause analysis: Traces quality issues back to the pipeline step or upstream source that caused them.

4. Smart alerting: Routes issues to the owning team with enough context to act quickly.

5. Observability dashboards: Visualizes data health trends across tables and pipelines over time.

6. Scale: Scans large tables, including billion-row datasets, within seconds.