
1. Technology overview
WorldFirst was founded in the United Kingdom in 2004 and is now part of Ant International, alongside Alipay+ and Antom. It has supported more than 1.5 million businesses and runs offices in Singapore, London, Amsterdam, Sydney, Hong Kong, Shanghai, Kuala Lumpur, Bangkok and Ho Chi Minh City. Its Vietnam service is provided by WorldFirst (Singapore) Merchant Services Pte. Ltd., a Major Payment Institution licensed by MAS.
The World Account is a multi-currency business account that receives funds in more than 20 currencies through local account details in markets such as Singapore, the US, the UK and Europe, and pays out in over 100 currencies to more than 200 countries and territories. It connects to over 130 marketplaces and payment gateways, including Amazon, AliExpress, Shopify, TikTok Shop and PayPal. Users can lock exchange rates, set rate alerts, add team members with roles, issue World Card virtual cards and sync transactions with accounting software. Enterprise products cover global checkout, treasury and embedded finance.
2. Highlighted features & specifications
- Multi-currency receiving: Collects funds in more than 20 currencies through local account details.
- Marketplace collections: Connects to over 130 platforms including Amazon, Shopify and TikTok Shop.
- Supplier payments: Pays business partners in over 100 currencies worldwide.
- FX tools: Locks exchange rates and sends alerts when target rates are reached.
- World Card: Issues virtual cards with cashback for business spending.
- Team and accounting: Adds users with roles and syncs transactions to accounting software.
3. Potential application
A Vietnamese Amazon or Etsy seller can receive USD and EUR payouts into the World Account and convert them when rates are favourable. An importer buying from 1688 or Canton Fair suppliers can pay in CNY and lock rates in advance. A small export manufacturer can issue World Card virtual cards for advertising and software subscriptions.
4. Benefits
Vietnamese sellers and exporters can open an account without documents, an overseas address or a foreign bank, with no opening or maintenance fee and no minimum balance. Receiving funds is free, and payments cost at most 0.88% depending on currency. Supplier payments in major currencies can arrive the same or next business day, and rate locks help businesses plan costs when buying from China or other markets.
5. Market trends & opportunities
Vietnam ranked among the world's largest exporters in 2025, and a growing number of small businesses sell on Amazon, TikTok Shop and Shopify or import from China. These sellers need low-cost ways to receive foreign currency, pay overseas suppliers and manage exchange rates without opening bank accounts abroad.
6. Other information
Founded in the UK in 2004; part of Ant International. The Vietnam service is provided by WorldFirst (Singapore) Merchant Services Pte. Ltd., registered at Guoco Midtown, Beach Road, Singapore, and licensed by MAS as a Major Payment Institution under the Payment Services Act 2019. Has an office in Ho Chi Minh City and was named by CNBC and Statista among top global fintech companies.
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