Synerise

Synerise is a behavioral AI infrastructure company founded in 2013 and headquartered in Krakow, Poland. It builds data and AI infrastructure that lets retail and e-commerce organizations capture customer behavioral signals and act on them in real time, serving more than 220 organizations across 49 countries, including Carrefour, Castorama, CCC, and Decathlon.

The platform is built around TerrariumDB, an event database that processes more than 57 billion behavioral events per month, and BaseModel.ai, a foundation model used for predictions across millions of customer profiles. Additional modules cover segmentation and analytics, an AI recommendation engine, workflow automation, and multichannel activation across email, SMS, push, and web.

1. Behavioral data engine: ingests and stores customer events at high volume with sub-50ms processing.

2. Predictive AI model: forecasts customer behavior from unified profiles.

3. Segmentation and analytics: builds customer segments from real-time behavioral data.

4. Recommendation engine: generates product recommendations based on live behavior.

5. Workflow automation: triggers marketing and operational actions from behavioral events.

6. Multichannel activation: delivers personalized messages across email, SMS, push, and web.