1. Technology overview
easySales is a SaaS company founded in 2017 by brothers Ciprian and Iulian Cazacu in Bucharest, Romania, with its product launched in 2019. It was built for online merchants who sell across several marketplaces and webshops at once and needed a no-code way to keep listings, stock and prices synchronized without hiring developers.
The platform centralizes orders from every connected marketplace and webshop into one dashboard, pushes product catalogs with AI-assisted translation and image processing, applies automated repricing rules, and synchronizes inventory across warehouses. It also connects to couriers for tracking and SMS notifications and generates fiscal invoices for each order. easySales serves merchants primarily in Romania and is expanding into Bulgaria, Hungary and other markets.
2. Highlighted features & specifications
1. Unified order dashboard: consolidates orders from every connected marketplace and webshop.
2. Catalog sync: publishes and updates product listings across channels with AI-assisted translation.
3. Automated repricing: applies rule-based price changes across marketplaces.
4. Multi-warehouse inventory: keeps stock levels synchronized to avoid overselling.
5. Courier and invoicing: tracks shipments via SMS and auto-generates fiscal invoices.
6. No-code setup: built for merchants without in-house developers.
One platform connecting startups, corporations, research institutions, regions and investors









Southeast Asia Innovation Landscape 2026








































